Category Archives: Must Have Resources

Excerpt from Chapter 12 – Living a Life of Abundance

[Here’s a sneak peek from a chapter in my book about Living a Life of Abundance. Enjoy!]

My definition of living life to its fullest starts with excellence and leading by example. Living a life of excellence opens doors of opportunity. You can start by exploring self-improvement and positive thinking. Become the best person you can be and everything else will start to make sense. In regards to leading by example – we need great role models in this world… so lead by example. Leadership requires one to demonstrate a level of commitment even when times are tough. It encourages others to stand strong and to take the higher road.

One of the most important things in my life is committing to causes. It’s very close to my heart and I’m very passionate about giving back. Committing yourself to one or more worthwhile causes helps ensure that your life has significance and meaning. There are so many causes you can devote yourself to furthering. And giving back fills a void in my life, which contributes to living my life to its fullest.

I’m also very passionate about continued learning. When you quit learning, you become stagnant. You stop growing. It’s impossible to live life to it’s fullest while standing still. You have to continuously seek new understanding and experiences. I keep myself growing by reading, traveling and engaging in new things. I try and be adventurous all the time. I’m always up for doing things I’ve never done. I like to be challenged and I truly enjoy change. It changes how you see and react to the world. It’s so important to continue your learning and experience things for the first time. Try it – it’s an amazing feeling.

Living life to its fullest also means being financially stable. I always work like I don’t need the money and with that attitude – it makes all the difference. Of course living life is going to take money… we all know that life takes money.  Being wise with your resources provides a level of financial independence that enables one to pursue their greatest desires in life. Financial wisdom is about freedom. Try your hardest to become debt free. You’ll feel so much fuller in life.

Having an entrepreneurial spirit has contributed greatly to my happiness. The definition of an entrepreneur is a person that initiates any enterprise that involves considerable risk. In order to live life to its fullest, you have to be willing to take risks. You have to step out of your comfort zone. Period. Entrepreneurship doesn’t necessary mean you have to own your own business. It simply means to embrace your entrepreneurial attitude. You can embrace this attitude even if you work for someone else. It’s more about how you approach life and the opportunities that arise. Everyone has an entrepreneurial spirit inside them… you just have to find it.

I mentioned being adventurous above, but it’s not just that. You must always seek adventure to live life to its fullest. Things like scuba diving, bare-foot skiing, hiking. Approach each and every day with a sense of adventure. Keep your mind open to the opportunities that every new situation and challenge presents. Seeking adventure is about challenging yourself and pushing through fear. It builds your confidence, makes you feel alive – and most importantly, shows you that the little things can make you feel so great.

With that said, are you living life to its fullest?


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20 Reasons Your Small Business should Use Social Media

Shana of Social Desire posted this comprehensive list of 20 reasons. To get the last 9, you’ll have to check out her post:

1. Branding – Create a recognizable identity for your product or service. This is extremely important for a small business.

2. Create a buzz – Get the word out about your products and services in a way that promotes online conversation.

3. Online reputation management – Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.

4. Establish yourself as an expert – Use forums and message boards to answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your niche. People will look to you for answers.

5. Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Market your products using word of mouth virtually.

6. Build relationships and become more personal – Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.

7. Open up the line of communication between business owner and millions of potential customers – Millions of people who could possibly become customers? You could not have this easily in the offline world.

8. Small businesses can compete with the large companies – In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could get an immense amount of traffic with quickly-growing natural links, and keep traffic coming for a long time.

9. Social networking with potential clients and customers from all over the globe – With social networking sites such as Facebook, StumbleUpon, MySpace and Twitter, among many, many others,  you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless.

10. Get great traffic – Not only great traffic…. but freakishly crazy amounts of traffic. For example, if one of your items becomes viral and makes it to the front page of Yahoo Buzz (a social news site), it could get you 100,000 to 1,000,000 viewers; from Digg around 2,000 to 60,000; and from Reddit around 2,500 to 30,000.

11. Increase your link-ability – One way to move up in the search engines is to have links from other sites pointed to your site. Natural links – or links that come naturally to your great post, awesome video, or amazing picture, are the best kind for your business. They’ll not only bring in traffic, but should also help move you up further in the search engines.

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The end of what I thought was an unending chapter.

As many of you may know, I’m in the process of writing a book on my personal story about entrepreneurship and life as an entrepreneur. Today marked a completed chapter. It was a chapter that had no end for quite some time. I left it open for the past several months… hoping that one day I’d finish it – or maybe find that it was an unending chapter.

It’s been on my mind and partially written since March, but yet I just wasn’t sure if it was going to be one simple chapter or if it was a never ending chapter – and one that would weave in and out of all the chapters in my book.

I’ve had no problem finishing 9 chapters and this one marks the 10th – and the most important. I guess you could say it is (so far) the peak of the story I’m trying to convey. I decided to leave it as one simple yet complicated chapter, one that won’t open again, one that is over, and one that has prepared me for the future writing I’ll be doing.

It didn’t end the way I anticipated, but it ended with a lesson learned.

It’s funny how writing a book can make you look at things in a whole different perspective. I realize that when you’re writing about business and entrepreneurship – it ends up being a very personal book. Entrepreneurship has been in my life for a very long time. But entrepreneurship is also a very personal journey, too. They are closely related – both having happiness, love, struggles, heartache, and lessons learned.  All good, all hard, but all part of living life as an Entrepreneur.

I now know that there’s no such thing as an unending chapter. All chapters have endings… and I’m no exception to that rule.

Soon I’ll be sharing with you a sneak peak chapter of my book. I hope I have you wanting more… because there is so much more to it… so stay tuned.

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In the News: Best Day Foundation

bdf_logo_2color3I am thrilled to announce my affiliation with Best Day Foundation. Best Day contacted me about a month ago and asked if I was interested in lending a hand in their efforts. After learning more about their organization – it didn’t take me long to say YES! They are making this world a better place every day and I’m super excited to do whatever I can to help make a difference in the lives of special needs children through adventure activities (and boy am I excited for the water activities!).

pic_25_cp_dsc0170I’ve known Brooks Lambert (co-founder of Best Day) for many years. Actually going back to my days at One World Direct. He was a fantastic client of ours – and we all enjoyed working with him! He is truly an awesome person – personally AND in the business world. After talking with him – I knew I wanted to be a part of this amazing organization that he was building. I’m now in charge of their Social Media efforts so be sure to follow us, friend us and join us by clicking on our social media profiles below.

What is Best Day Foundation all about?
The Best Day Foundation helps kids with special needs build confidence and self-esteem through safe, fun, adventure activities like surfing, bodyboarding, kayaking, snow-tubing, and more. Please join us in creating special days for kids with Autism, Downs Syndrome, Cerebral Pasly, Blindness, Cancer, Spinal Cord Injuries, and other physical and developmental challenges!

Best Day Foundation enables kids with special needs to build self-esteem and confidence through safe, fun, outdoor based based adventure activities which stretch their limits, expand their true potential, reinforce their achievment, and connect them with diverse populations in their community. Current activities include, Surfing, Body Boarding, Kayaking, and Snow Tubing.

We achieve this empowering communities accross the country to offer special days at the beach and snow to children with special needs. Best Day provides back-end services, support, training, and business resources to ensure that safe, self-sufficient programs are created. The program is funded through donations, grants and sponsorships. Due to funding, it is currently a 100% volunteer-run organization.

Best Day is a non-profit founded in March 2008 in Santa Cruz, CA by Max Montgomery and Brooks Lambert, two long-time Ride a Wave volunteers who wished to bring services like the award-winning Ride a Wave program to other communities.

Learn more about us, our Best Day at the Beach or Best Day in the Snow program or read our FAQ. If you’re interested in learning more – contact me:

We’re still in the process of building out our Social Media profiles, but feel free to keep tabs on us – just click the links below:

pic_11_best-day-nj-77-copyFacebook Page
Facebook Group
Facebook Cause

Stay tuned for more information on our upcoming events!  It’s going to be a BIG summer for Best Day Foundation so be sure to follow us through Social Media so you can be the first to hear about our exciting news as it happens!

Best wishes,


Filed under In The News, Must Have Resources, Personal Thoughts, What's up in my neck of the woods?

“You Gotta Be”

I have an immeasurable passion for music. I’m talking obsessive love!!  One of my all time favorite songs is “You Gotta Be” by Des’ree. I actually remember the very first time I heard it – and I felt extremely empowered! Still do…

With any good tune I hear – I listen to it over and over and over. It will then become a favorite of mine for awhile – and then I’ll find another favorite and so on. But this one has stayed on my favorite list for quite some time… and I wanted to share the lyrics and video with you here. Perhaps it will empower you too!

This is truly a fantastic song with powerful lyrics. Embody them.

Listen as your day unfolds
Challenge what the future holds
Try and keep your head up to the sky
Others they may cause your tears
Go ahead release your fears
Stand up and be counted don’t be shamed to cry

You gotta be, you gotta be bad
You gotta be bold, you gotta be wiser
You gotta be hard, you gotta be tough, you gotta be stronger
You gotta be cool, you gotta be calm, you gotta stay together
All I know, all I know love will save the day

Herald what your mother said
Read the books your father read
Try to solve the puzzles in your own sweet time
Some may have more cash than you
Others take a different view

You gotta be bad
You gotta be bold, you gotta be wiser
You gotta be hard, you gotta be tough, you gotta be stronger
You gotta be cool, you gotta be calm, you gotta stay together
All I know, all I know love will save the day

Time asks no questions it goes on without you
Leaving you behind if you can’t stand the pace
The world keeps on spinning can’t stop it if you tried to
The best part is danger staring you in the face

You gotta be bad
You gotta be bold, you gotta be wiser
You gotta be hard, you gotta be tough, you gotta be stronger
You gotta be cool, you gotta be calm, you gotta stay together
All I know, all I know love will save the day

Listen as your day unfolds
Challenge what the future holds
Try and keep your head up to the sky
Others they may cause your tears
Go ahead release your fears

You gotta be bad
You gotta be bold, you gotta be wiser
You gotta be hard, you gotta be tough, you gotta be stronger
You gotta be cool, you gotta be calm, you gotta stay together
All I know, all I know love will save the day

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Let’s get down to business… but keep it casual.

On casual Friday in businesses, we dress down. In the process, our words go down a notch, getting less formal. By the end of the day, the team feels closer. By talking in a casual way, people feel more comfortable opening up, letting down their guards, and being themselves.

The same thing happens when business writing gets personal. Content written in this style quickly gets to the point. This is something that most fail to do. They’re too busy tooting their own horns, getting bogged down with formal language – that they lose the interest of their readers.

The lofty, bureaucratic, and verbose sounding text is read less and less – and it’s not working for businesses today.

Why? With email, cell phones, voice mails, everyone is getting interrupted more often, it’s taking longer to complete tasks. The work pace is frenzied, rushing from phone, to email, to physical meetings and back and forth, again and again; all day long, day in and day out. The time it takes to read a lengthy corporate writing is non-existent.

In a pinch for information, people are turning to the Internet where they are finding facts and facts and personal campaigns. What most people don’t realize is that the Internet is driving a personal communication movement. Where else can you communicate with your customers in their pajamas at 3am?

Just because customers are visiting you in their pajamas is no reason to get too personal and say things like “Nice bunny slippers.” That language is inappropriately casual.

Getting personal in marketing copy is about achieving a balance between being casual and professional. The trick to making this happen is by listening to your sales department speak to customers. Compare the sales pitch to your marketing copy.

You’ll notice how the sales presentation zeroes in on key selling points without burdening the customer with excess information. The customers hear how a product / service is going to improve their business or personal life. The sales person talks in a relaxed manner; establishing rapport intermixed with a call to action. Sales people know that being personal and getting to the point sells, it’s a lesson that marketing folks are slow to implement.

Here are some ways to get your marketing copy personal.

1. Use personal words:

Formal English generally avoids personal words like “you,” “we,” and “I.” This personal touch increases our interest when we read. Why do readers feel this way? They think we are talking to them on a one-on-one level.

Another way to get personal is to use active verbs. These verbs make sentences direct and easy to understand.

Most people remember learning in English class how a verb is a doing word like: plan, market, create, write, ask, purchase, and buy. These are active sounding words. But, their movement is slowed down when you surround them with passive verbs like was, were, and been.

2. Use conventional words.

Communicate your message in a clear, direct, and conversational way. If you have to use the dictionary to double check the use of a word, chances are you’re trying to impress. That’s not the point. Your job is to get your customer recognizing the value of your goods and services while at the same time creating a call to action. However, using a Thesaurus is helpful in finding other words to avoid sounding repetitive.

3. Read your marketing copy out loud.

Ask yourself are these words used in everyday speech? If the answer’s no, you’ve gone over your readers’ heads.

4. Write using shorter sentences.

Create sentences with an average length of 15 to 20 words. This number is derived from the Fog Test, which Robert Gunning invented to measure readable writing.

5. Be perky.

Use quick, lively sentences to emphasize points. Play with words. Remember, creativity is not something reserved for fiction. Good copy resonates with the hearts and minds of customers. It can also entertain in clever ways to illustrates points.

6. Minimize the use of facts and figures.

While facts and figures might be important to make your case, they can be a snoozer if they are difficult to understand or have no explanation. Ask yourself, ”Do these charts and figures demonstrate how our product / service helps customers?” If it’s just bells and whistles with no cause and effect, it’s not going to resonate with the customer. Remember, a call to action marketing piece talks about the benefits to your customer, not the facts and features of the product.

Have casual Friday for your marketing copy and discover for yourself how being personal gets the order.

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Hi guys!  I have some big news to share with you.  The site is now live… and we’re thrilled!

What does that means for you?

Have you ever wondered how you could give back – but just didn’t know what organization to use?  Or perhaps you didn’t trust that your gifts were arriving to the right people?

Well, no worries now! was established to create partnerships with local communities and varies different programs across the country.  We will use the web portal to collaborate and determine the best way to give back to those in need.  We all make the decision together.  Whether it’s a natural disaster, a third world country, or in your backyard – is there. Together we can make a difference.

Working together. Giving to those in need.  Join us!

“See” you on the web!

P.S. Are you wondering why I started a Non Profit Organization?  My answer:  Why not?  There are so many people less fortunate than you and me. They need our help and we need to step up and help those in need. It’s time to take action and make a difference.  Let’s get started!

P.S.S.  Are you on the fence about joining us?  Here’s a comment from one of the members:

She has the right idea

I have always known that I wanted to change the world, help people who were struggling, put a smile of a child’s face, give hope to someone who has lost it. But it is hard to know how to make that difference. It amazes me when people, like Chelsea Moser, think of ways to contribute – to make our world a better place. My hat goes off to the Chelsea Moser’s of the world! -Jessie Claymore, Proud Member

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