Monthly Archives: March 2009

Hell or High Water – I’ll be there

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You’ve been living under a rock if you haven’t heard about the unfortunate flooding in North Dakota.  I’m dead center in the action. Actually my place was one of the first to evacuate as I’m very close to the river.  It all kind of happened in slow motion and then before I knew it, I was asked to leave my home.  So I packed up my clothes and headed out the door.

As I was leaving, I noticed a family struggling to get their belongings out the door – so what did I do?  I helped. I dropped all of my things and helped them with theirs. I got them on their way and then I was on my way as well. Then I got a call from a friend of mine (single with three kids) and she needed some help moving her car to dryer grounds – so what did I do? I helped. I dropped everything, got a hold of the keys and relocated her car to a different location. After that, I realized that I better get my butt in gear so I didn’t get stuck in the middle of closed roads. However, that was my next challenge! I waited too long and had issues with closed roads!  BTW, I almost wished for a man in my life right about then… but no need to fear, I was fine!  I made it to higher ground and all is well. Regardless, I’m not worried about myself – I’m more worried about everyone else!

My point: Don’t think twice… drop your things and help!

My intention for this post is to remind you that people have it so much worse than you and me.  There are some people that will most likely lose personal belongings and have damaged homes.   Sometimes we all have to step up and help. In my situation, whatever it takes, I’ll be there. Even if I don’t know you, I’m there. It’s just part of living in North Dakota – every cares. And that’s just who I am.  It’s who we are.

It’s cool to see everyone out there lending a hand… it makes you step back, shed a tear, and realize that this world is full of great people that want to make a difference. Sometimes the media can mask that and only show you the truly disturbing events in this world – but just remember to be thankful for what you have around you and know that there are people out there like you and me that really do want to help, want to give, and want to make a difference.

And always remember:

When it is dark enough, you can see the stars.  ~Ralph Waldo Emerson

I wish I could stay longer and lend a hand, but I’m heading to Los Angeles tomorrow (if the airport stays dry). I’ll be thinking about my family and friends here in North Dakota. I’ll be back soon – and I’ll be sure to put myself to work when I get back – helping others in need.

To utilizing yourself and your energy by giving back,
-Chelsea (A.K.A. The Proud North Dakotan)

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For the record, I’m alone because…

Yes, it’s true. I’m single and alone. When I first came to terms with being alone yet again, I wondered if there was something wrong with me. Do I set my standards too high? Can I ever be satisfied? Am I asking for too much? Will I ever be completely happy?

But in this moment – things are different. Things are clearer. And I want to explain why I am alone and single.  Here’s my positive take on it:

I’m single and full of life. I have a lot to offer and I’m not willing to just give that to anyone. I know people judge me about my current situation and my relationships in the past, but I’m unjaded by their comments. I laugh at them actually. You have to. It’s the only way through this mess.

It’s hard to admit, but I am lonely. I don’t necessary like it. But I chose this, and I’m in control of it. I have an amazing family, great friends, fantastic business contacts and colleagues… and I’m constantly meeting new and exciting people every day.

I’m alone because I’m finally comfortable with myself. I’m alone because I have never, nor will I ever, need someone to complete me. I’m already a whole, healthy and happy person. I have an amazing career, my own interests, and I’m proudly independent.

Don’t get me wrong, I would love someone to compliment my life, add to its richness, challenge me, introduce me to new passions, make me laugh, and be a real partner – romantically and as a friend. But, I’m alone because I refuse to settle.

I’m alone because the timing was off. I know I’ve let some great men go – because the timing simply wasn’t right. It sucks, but it’s life. And sometimes those experiences give you hope and remind you that even though it may have felt like a fairytale – all fairytales have bittersweet endings. Everyone should experience bittersweet, only because it makes you stronger and more determined to not settle. It’s simply a reminder to ‘keep on keeping on’… searching for your soul mate.

I’m alone because there’s more to me than meets the eye. I love exploring, going out, being adventurous, but I also love to stay in. I enjoy eating at great restaurants, but I also love to make a great meal at home. I don’t have children, but I love them. I love getting dressed up, but I love dressing down – wearing something simple, comfortable… like jeans and flip flops.

I’m alone because I’m not impressed enough by someone’s looks, title, or net worth to be instantly infatuated. I adore style, but I also need substance.

I’m alone because there’s a whole lot of growing up, life experience, and lessons-learned that made me who I am today. It’s not baggage, it’s a life lived fully and passionately, with its fair share of successes and stumbles along the way.

I’m alone because I believe that relationships deserve nurturing, creativity and passion. I don’t have time for people who don’t believe that. I’m alone because I can be, and I choose to be. But, that doesn’t mean I want to be alone forever. I’ve been in love, and I look forward to feeling that way again someday.

Special thanks to ‘B’ – you said what I was thinking… and it feels so good to get it down on ‘paper’.

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Let’s get down to business… but keep it casual.

On casual Friday in businesses, we dress down. In the process, our words go down a notch, getting less formal. By the end of the day, the team feels closer. By talking in a casual way, people feel more comfortable opening up, letting down their guards, and being themselves.

The same thing happens when business writing gets personal. Content written in this style quickly gets to the point. This is something that most fail to do. They’re too busy tooting their own horns, getting bogged down with formal language – that they lose the interest of their readers.

The lofty, bureaucratic, and verbose sounding text is read less and less – and it’s not working for businesses today.

Why? With email, cell phones, voice mails, everyone is getting interrupted more often, it’s taking longer to complete tasks. The work pace is frenzied, rushing from phone, to email, to physical meetings and back and forth, again and again; all day long, day in and day out. The time it takes to read a lengthy corporate writing is non-existent.

In a pinch for information, people are turning to the Internet where they are finding facts and facts and personal campaigns. What most people don’t realize is that the Internet is driving a personal communication movement. Where else can you communicate with your customers in their pajamas at 3am?

Just because customers are visiting you in their pajamas is no reason to get too personal and say things like “Nice bunny slippers.” That language is inappropriately casual.

Getting personal in marketing copy is about achieving a balance between being casual and professional. The trick to making this happen is by listening to your sales department speak to customers. Compare the sales pitch to your marketing copy.

You’ll notice how the sales presentation zeroes in on key selling points without burdening the customer with excess information. The customers hear how a product / service is going to improve their business or personal life. The sales person talks in a relaxed manner; establishing rapport intermixed with a call to action. Sales people know that being personal and getting to the point sells, it’s a lesson that marketing folks are slow to implement.

Here are some ways to get your marketing copy personal.

1. Use personal words:

Formal English generally avoids personal words like “you,” “we,” and “I.” This personal touch increases our interest when we read. Why do readers feel this way? They think we are talking to them on a one-on-one level.

Another way to get personal is to use active verbs. These verbs make sentences direct and easy to understand.

Most people remember learning in English class how a verb is a doing word like: plan, market, create, write, ask, purchase, and buy. These are active sounding words. But, their movement is slowed down when you surround them with passive verbs like was, were, and been.

2. Use conventional words.

Communicate your message in a clear, direct, and conversational way. If you have to use the dictionary to double check the use of a word, chances are you’re trying to impress. That’s not the point. Your job is to get your customer recognizing the value of your goods and services while at the same time creating a call to action. However, using a Thesaurus is helpful in finding other words to avoid sounding repetitive.

3. Read your marketing copy out loud.

Ask yourself are these words used in everyday speech? If the answer’s no, you’ve gone over your readers’ heads.

4. Write using shorter sentences.

Create sentences with an average length of 15 to 20 words. This number is derived from the Fog Test, which Robert Gunning invented to measure readable writing.

5. Be perky.

Use quick, lively sentences to emphasize points. Play with words. Remember, creativity is not something reserved for fiction. Good copy resonates with the hearts and minds of customers. It can also entertain in clever ways to illustrates points.

6. Minimize the use of facts and figures.

While facts and figures might be important to make your case, they can be a snoozer if they are difficult to understand or have no explanation. Ask yourself, ”Do these charts and figures demonstrate how our product / service helps customers?” If it’s just bells and whistles with no cause and effect, it’s not going to resonate with the customer. Remember, a call to action marketing piece talks about the benefits to your customer, not the facts and features of the product.

Have casual Friday for your marketing copy and discover for yourself how being personal gets the order.

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What Does My Birthday Month Say About Me

What Does My Birthday Month Say About Me?

MARCH: Attractive personality. Sexy. Affectionate. Naturally honest, generous and sympathetic. Loves peace and serenity. Sensitive to others. Loves to serve others.Trustworthy. Appreciative and returns kindness. Observant and assesses others. Loves to dream and fantasize. Loves traveling. Hasty decisions in choosing partners. Loves home decors. Musically talented. Loves special things.

Interesting, huh? I was pretty surprised at how accurate this quiz was!

To learn what your birthday month says about you – find the “What Does My Birthday Month Say About Me” quiz on Facebook.

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Choices

How often we must bear the challenges of life;
The endless roller coaster between happiness and sorrow;
The constant ups and downs of daily strife.
And always the question remains …. why?

Life is not an easy road for most;
It twists and turns with many forks in the road,
Although always, and inevitably, we are given a choice …

Do we turn to the right … or the left?
Do we take the high road … or the low road?
Do we take the easy path … or the difficult one?

Decisions are not easy for those struggling for direction …
And sometimes the many choices and signs become overwhelming.

While standing at a crossroads in life,
The urge is to take the most comfortable path;
The road with least resistance …
The shortest or most traveled route.

And yet, if we’ve been down that comfortable road before;
Have gleaned its lessons in life, and learned from our experiences;

Do we yet again follow the known?
Or does our destiny lie in another direction?

The fear of the road less traveled is tangible and all too real;
It manifests itself in many ways,
And tends to cloud the issues that might otherwise be clear.

It is in these times of confusion,
That we must seek peace and solitude;

Time to contemplate on our life,
Our experiences and our choices past;
Time to look back, and reflect on what we have learned
Without fear or confusion.

For only each of us knows our own personal thoughts;
Our unique past and personal history;
The experiences that brought us to the crossroads we now face.

We can always learn a small degree from others experiences,
And yet … no one person can walk in our shoes,
Others know not, the trials and tribulations faced in private …

For each is individual … unique … and personal.

And that is why … while standing at a crossroads,
Only “we” can formulate the decision for ourselves;
The true direction that lies within;
The choices we must deliberate on with clarity and wisdom.

For it is only through personal reflection,
That we can now choose our destiny;
… Our next adventure;
… And the future we will embrace.

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What A Great Birthday Wish! Thank You!

I received this birthday note in my email today and wanted to share it with you.

A few years back, not so long ago, heaven and earth erupted into a major celebration with the news of your impending adventure into this very time and space. You see, someone like Chelsea Moser doesn’t come along all that often. In fact, there’s never been a single one like you, nor is there ever ANY possibility that another will come again. You’re an Angel among us. Someone, whose eyes see what no others will EVER see, whose ears hear what no others will EVER hear, and whose perspective and feelings will NEVER, ever be duplicated. Without YOU and ALL THAT IS, would be sadly less than it is.

Quite simply:

You’re the kind of person, Chelsea, who’s hard to forget, a one-in-a-million to the people you’ve met. Your friends are as varied as the places you go, and they all want to tell you In case you don’t know: That you make a big difference In the lives that you touch, By taking so little and giving so much!

Chelsea, you are so AWESOME! For your birthday, friends and angels from every corner of the Universe, including buddies you didn’t know you had, will be with you to wish you the HAPPIEST of days and an exciting new year in time and space. You won’t be alone!

HAPPY BIRTHDAY, Chelsea!

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Announcing HelpChelseaGive.org

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Hi guys!  I have some big news to share with you.  The HelpChelseaGive.org site is now live… and we’re thrilled!

What does that means for you?

Have you ever wondered how you could give back – but just didn’t know what organization to use?  Or perhaps you didn’t trust that your gifts were arriving to the right people?

Well, no worries now!  HelpChelseaGive.org was established to create partnerships with local communities and varies different programs across the country.  We will use the HelpChelseaGive.org web portal to collaborate and determine the best way to give back to those in need.  We all make the decision together.  Whether it’s a natural disaster, a third world country, or in your backyard – HelpChelseaGive.org is there. Together we can make a difference.

Working together. Giving to those in need.  Join us!

“See” you on the web!
Chelsea

P.S. Are you wondering why I started a Non Profit Organization?  My answer:  Why not?  There are so many people less fortunate than you and me. They need our help and we need to step up and help those in need. It’s time to take action and make a difference.  Let’s get started!

P.S.S.  Are you on the fence about joining us?  Here’s a comment from one of the HelpChelseaGive.org members:

She has the right idea

I have always known that I wanted to change the world, help people who were struggling, put a smile of a child’s face, give hope to someone who has lost it. But it is hard to know how to make that difference. It amazes me when people, like Chelsea Moser, think of ways to contribute – to make our world a better place. My hat goes off to the Chelsea Moser’s of the world! -Jessie Claymore, Proud HelpChelseaGive.org Member

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